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About Us

Complete Solutions for Your Optometric Practice

Complete Optometric Billing & Coding strives to give comprehensive, efficient and accurate billing, coding, and credentialing solutions that are specific to optometric practice.

Our goal is to streamline revenue cycle management for eye care professionals, reduce their administrative burdens, and maximize reimbursements. This allows practitioners to focus on patient care.

In addition to the expert billing and coding services, we offer credentialing. This provides for smoother enrollment and compliance into payer networks.

With over ten years of experience in optometric billing and coding, our team is up to date with the most recent coding regulations, compliance standards, and insurance requirements. Our team is committed to excellence by providing incredible attention to detail and individualized services.

Whether you are a sole practitioner or part of a larger practice, Complete Optometric Billing & Coding is your trustworthy partner in simplifying the complexity of medical billing and credentialing. Let us take the insurance paperwork off of your desk, so you can take care of what matters…your patients.

Meet the Owners

Together, Maricruz and Maddie founded their billing company with one shared mission: to offer optometric practices the specialized support they deserve… rooted in integrity, precision, and personal connection.

Maricruz Ortiz brings over five years of hands-on experience in optometric billing and coding, combining industry knowledge with a deep commitment to supporting independent eye care practices. As a bilingual (English-Spanish) biller and co-owner, she ensures that communication with clients is seamless, transparent, and always tailored to their unique needs.

Originally from Costa Rica, Maricruz holds a CPC certification from the American Academy of Professional Coders (AAPC), affirming her expertise in medical coding and compliance. Her attention to detail and understanding of insurance processes help practices optimize their revenue cycle while staying focused on patient care.

Before entering the healthcare world, Maricruz was a professional racquetball player, ranked as high as #3 in the Americas—a testament to her discipline, drive, and competitive edge, which she now brings to every claim she processes.

At the heart of her work is a simple mission: to help optometric practices grow with confidence, clarity, and peace of mind.

Maricruz Ortiz Co-Owner & Certified Professional Coder (CPC)

With over 11 years of experience in the optometry and billing industry, Maddie Black is a seasoned professional with deep operational insight. She previously served as the office manager for a high-volume practice with over 10,000 patients, giving her firsthand knowledge of the daily challenges providers face.

Maddie’s strength lies in creating efficient billing workflows that reduce errors and improve cash flow. As a mother and wellness enthusiast, she brings a calm, balanced, and thoughtful approach to her work. Outside the office, she enjoys spending time with her family and learning about holistic nutrition and wellness.

Maddie Black Co-Owner & Billing Specialist

FAQs

Frequently Asked Questions

Outsourcing eliminates the need for in-house billers, saving you thousands on salaries, benefits, training, and turnover costs. Additionally, our expert team reduces claim denials and optimizes reimbursements, ensuring a more consistent cash flow.

Our clients save over $8,000 per year by avoiding hidden fees and administrative burdens associated with credentialing. We handle the entire process efficiently and accurately, ensuring you’re enrolled with the right payers faster.

Yes! Our expertise in clean claim submission and follow-ups minimizes rejections and delays. This means your practice gets paid faster and more consistently, improving your cash flow.

Yes, we specialize in optometric billing and coding, allowing us to provide tailored solutions that align with the latest industry regulations and insurance requirements.

We actively track, manage, and appeal denied claims, ensuring you receive the maximum reimbursement possible. Our proactive approach reduces revenue loss and keeps your practice financially stable.

We follow strict HIPAA compliance and use secure billing software to protect your sensitive patient and practice data. Your confidentiality and security are our top priorities.

Absolutely! We provide full transparency by giving you access to reports, claim statuses, and financial data whenever you need it.

We specialize exclusively in optometric billing and coding, giving us an edge in understanding industry-specific regulations, insurance policies, and compliance requirements. Our team is detail-oriented, highly responsive, and committed to maximizing reimbursements and minimizing denials.

We offer customized pricing based on your practice size, claim volume, and specific needs. Our pricing is designed to be cost-effective—saving you more than hiring an in-house team while delivering expert-level service.

We use a HIPAA-compliant portal for all communications, ensuring that sensitive patient and financial information remains secure. This platform allows for secure messaging, document sharing, and real-time updates on claims and credentialing.

Getting started is simple! Contact us for a free consultation, and we’ll assess your needs, set up a plan, and handle the transition seamlessly, so there’s no disruption to your practice.

Contact Us

Contact us for more information

Have questions or need assistance? Our team is ready to support you with all your billing, coding, and credentialing needs. Reach out to us today, and let us simplify your revenue cycle.

Customer Service

Maricruz Ortiz

+1(937)829-9648

Maddie Black

+1 (770) 689-7372